TRADEMARKS

A trademark is the symbol of a business, which allows its recognition. The registration of the trademark in the Register of Trademarks ensures its uniqueness.

The mark must be perceived by the average consumer as indicating the origin of the products he distinguishes (i.e. perform a function of origin).

In essence, by registering the Trademark, the company ensures its uniqueness in the market and protects the name and reputation it has built.

Depending on the scope of trademark protection, trademark registration can be done at three levels: National, Community or International.

Trademark Registration is a necessary process for every business, because the trademark is the “vehicle” by which it becomes known to the wider consumer public and through it is advertised.